SEO - Google Analytics
Are you using your web analytics software for more than just creating reports? At Blueclaw we look to find actionable insights from all this data to increase conversions on your site.
Using a website analytics package such as Google Analytics allows us to understand how your website is performing for your business. The data provided allows us to learn which traffic is most profitable and how to make informed decisions to increase traffic and to increase sales and also how to improve site design so that more visitors become customers.
At Blueclaw we are experts in using Google Analytics to help your website become more effective for your business, with members of our team having passed the Google Analytics Individual Qualification.
Some of the main benefits of using Google Analytics include:
- Traffic and ROI analysis - seeing which are your most profitable traffic sources and new keyword opportunities for SEO and PPC for example, as well as post-click data for Google AdWords spend by keywords, search queries, match type and others.
- Conversion tracking - setting up Goals on your site- e.g a sale, a newsletter sign up or an online enquiry form submission- to see how people are reaching those goals (segmented by traffic source, keywords entered, new versus returning visitor and others) as well as ecommerce reporting and funnel visualization to see where visitors are leaving your site during the sales process. This gives us an understanding of how your site design can be improved to increase conversion rates.
- Tracking all your online marketing campaigns - by tagging links for email campaigns and banner ads for example, the performance of these can be reported in Google Analytics.
- Event tracking - we can track the number of people who performed a particular action on a given page, such as watching a video or engaging with a flash application on your site.
- Monitoring internal site search - seeing what people are wanting to find on your site to help identify new opportunities or to improve site navigation.
- Customisable reports and advanced segmentation options - every website is different and the ability to customise reports and segments- as well as custom variables which allows you to define multiple tracking segments based on hits, session or visit level data (e.g. how does a logged in member on my site behavior differ to someone not logged in?)- means that Google Analytics is a powerful tool for a wide variety of purposes.
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